Brand identity design. Who needs it? Every company in existence. Who provides the service? You
But how do you win big-name clients? And how do you keep your work relevant in the ever-evolving design profession? If you’re like isolutions, one of your goals as a graphic designer is to continuously improve your skills so that you can attract the clients you want to work with. So it’s vital that you keep learning and growing. Isolutions is about sharing with you everything that I know about creating brand identities so that you can stay motivated and inspired, and make smart and well-informed decisions when procuring and working with your audience. But who are we, and what reason do you have for heeding our advice?
For almost 10 years we’ve been sharing design projects on difference company. For the most part, however, there’s very little of what actually happens between designers and their clients: the questions the client ask to get projects started on the right foot, how they generate ideas after creating and studying the design brief, and how they present their designs to win client approval. Those details are like gold dust to a designer. And so, the idea for this isolutions was born.We hope you’ll be well-prepared to go out and create your own iconic brand identities with isolutions.
Logos bombard us. Think clothes labels, running shoes, TVs, and computers. From the moment we wake to the moment we sleep, they’re an ever-present part of our daily routine. The average American sees 16,000 advertisements, logos, and labels in a day.